A little bit more about me...
Professional Experience
Imaginex, LLC
UX/UI Designer and Researcher (Independent Contractor)
Oct. 2023 - Present, Logan, UT
- Founder of an independent consulting business focused on UX/UI design and research, website development, app creation and brand development for public, private and non-profit companies in various industries such as advertising, education and consumer products.
- Refining key objectives and goals based on customer needs and user feedback, analyzing site statistics to identify opportunities for improvement, creating high fidelity designs for the BYU website, conducting a card sort and survey to inform and prioritize site architecture and ensuring that a cohesive design system was created for all of the sites under the BYU umbrella.
- Creating consistent information architecture between mobile app and desktop experiences, developing a foundational grid structure to maintain consistency across all of the different web app screens, drawers and modals and integrating their design library with Google material design reducing the development load for engineers.
- Collaborating with product marketing team to refine the website sales funnel and creating print material for inclusion with smart phone packaging.
- Working directly with the company's founder and product marketing teams to strengthen branding, launch a new website utilizing website analysis to improve and prioritize site architecture and developing high -fidelity design to further meet customer needs.
- Designing a heuristic review of website, providing recommendations and guidance around best practices in web design with the goal of increasing site usability and greater sales generation
Quickbase,
Interaction Designer
Jan. 2023 - July 2023, Boston, MA
- Quickbase is a $200M cloud-based, software platform that helps users create custom applications and automate business processes.
- Drove effective UI design planning, strategy and vision on key priorities across cross-functional teams for website development by conducting in-depth UX/UI research, encompassing A/B testing, surveys, competitor analysis and remote moderated usability studies to identify user needs and preferences.
- Improved efficiency in data management tasks by designing a software update which enabled direct data edits and focused on UX/UI and UI design principles.
- Delivered documentation including wireframes, visual designs, accessibility guidelines and technical specifications.
- Collaborated with an international team of visual and content designers, product managers, quality analysts, researchers and engineers on an Agile team.
- Presented designs, prototypes and concepts to partners and stakeholders.
- Designed transformative software updates, redesigned widgets and system configurations to allow direct data edits.
eVisit
Product Designer
Aug. 2021 - Oct. 2022, Mesa, AZ
- eVisit is a virtual care platform that helps hospitals and health systems deliver care to patients with $14.3M in annual revenue.
- Created a user-centered, telemedicine insurance verification feature which helped secure new, substantial customer sales.
- Led innovative research and ideation to re-imagine user permissions resulting in greater HIPPA compliance.
- Delivered visual designs, wireframes, and technical specifications
- Collaborated with product managers, engineers, and quality analysts on an Agile team.
- Conducted research including remote moderated and unmoderated usability testing, competitor analysis, card sorting, and surveys.
- Worked closely with designers to implement best practices for a Web Content Accessibility Guideline (WCAG) compliant design system.
- Accelerated team processes by developing a severity scale for analyzing research.
- Provided UX mentorship and outreach by leading a team of student researchers
Imaginex, LLC
UX/UI Designer and Researcher (Independent Contractor)
Oct. 2020 - Aug. 2021, Logan, UT
- Clients included Waltham, Massachusetts Public Library, Bullpen and Koch Industries.
- Engaged with a team of designers to conduct a research study to improve a library website utilizing card sort and interviews methodologies.
- Developed components for a design library including optimizing the profile information modals and the search page.
- Conducted a heuristic review of an existing app that mapped out the machinery units within an oil processing plant by focusing on accessibility, Web Content Accessibility Guidelines (WCAG) compliance and improving usability, as well as preforming expert review identifying usability issues with a new app to help users navigate oil processing plants.
Bentley User Experience Center
Research Associate
Sept 2019 - Sep 2020, Waltham, MA
- Conducted research for top companies in the electronics, robotics, media industries and consumer home goods categories.
- Led usability studies and utilized findings to transformed data insights into actionable design improvements.
- Increased agency product offerings by developing an innovative research strategy focusing on holistic UX measurements.
- Utilized novel user inputs such as eye tracking and galvanic skin testing.
Imaginex, LLC
UX/UI Designer and Researcher (Independent Contractor)
Sept 2018 - June 2019, Logan, UT
- Clients included Koch Industries, InstyMeds, Southland Organics, Jump the Moon, Draw With Leo, LLC, Shindig, Esty, Book of Mormon Central, Pre Employ and Flow.
- Designed UI/UX mockups for a web app, including creating user personas, app specifications, rough wire frames and UI.
- Integrated with the digital management team to create an app to reduce turnaround time for cleaning and maintenance at the Flint Hills Resources refineries. This project included interviews, application personas, a site map, low and high -fidelity wireframes, user testing and delivery of project to the development team.
- Created brand guidelines that modernized the brand appearance, executed changes to the website to highlight product value, address common medical provider questions and showcase product value.
- Implemented storyboard methodology to create pages that highlighted product value to customers.
- Collaborated with the founder to create branding and marketing material including a brochure, logo, business cards, and potential product designs.
- Defined product vision, created low and high-fidelity web app designs for an interface and created branding material.
- Developed welcome pages for their app in both light and dark mode and high -fidelity mockups for their app design to convert it from light mode to dark mode.
- Worked directly with an Airbnb owner to create pdf templates that showcases city travel destinations for various Airbnb locations.
- Produced high-fidelity designs that would allow a user to easily search through and find the content they were interested in.
- Redesigned of a single website page with a quick turnaround. I optimized the page to align with their conversion funnel and improve scanability of site content.
- Coordinated with product management to create visual interface elements such as icons, tool drawers and cursor change states to simplify and update existing software that controls robotic waterjet cutting machines. Improved documentation and UI.
Stander, Inc.
Graphic Designer and Marketing Manager
Mar 2016 - Sept 2018, Logan, UT
- A consumer products company that designs and sells mobility aids and safety products for home use.
- Launched new brand imaging, a new website design, social media marketing and several products through collaboration with engineers and marketing team.
- Managed a professional corporate brand identity through the development of style guides, packaging, brochures, wireframes, prototypes, POP displays, advertisements, photoshoots and marketing materials.
- Partnered closely with engineers and marketing team to ensure consistency and quality.
- Developed talent by mentoring a design intern.
- Worked with international manufacturing companies to ensure high quality print materials.
- Supervised company branding to ensure cohesive design and communication at annual training conference.
Brigham Young University Idaho
Teaching Assistant
Mar 2015 - Dec 2015, Rexburg, ID
- Served as a leader and mentor by supervising, teaching, and supporting a class of over forty university students.
- Prepared and taught engaging lessons breaking down complex processes into easy-to-understand lessons on the elements and principles of design, perspective, light and shadow, color theory, composition and how to draw from life.
- Collaborated with co-teachers to determine how to meet the student's needs.
- Provided one on one assistance during office hours. Graded all projects and assignments.
Brigham Young University Idaho Pathways
Graphic Designer and Marketing Coordinator
Aug 2012 - April 2013, Rexburg, ID
- Created engaging marketing materials which were distributed internationally to promote new, educational programs resulting in increased enrollment.
- Collaborated with design managers to ensure quality and consistency in branding and visual aesthetics.
- Demonstrated strong project management skills by meeting production deadlines.
I-Comm
Rexburg, ID, USA
Jan 2012 - April 2012, Rexburg, ID
- Partnered with a team of designers to create marketing and promotional pieces for local companies.
Publications & Presentations
Presentations
- 2021-International Conference on Human Computer InteractionTheory and Application (HUCAPP): “The Effect of Multimodal Virtual RealityExperience on the Emotional Response Related to Injections.”
- 2021-International Customer Management Institute (ICMI): “TomatoDice: A Multimodal Device to Encourage Breaks During Work.”
Published Articles & Research
Published Illustrations
Education
MS (Human Factors in Information Design)
May 2021 (GPA: 3.78) Bentley University, Waltham, MA
- Conducted research with Dr. Demetrios Karis to improve the experience in the MA trial court.
- Conducted research with Katherine Chin and Dr. Mounia Ziat to understand how VR and haptic feedback effect sensory suppression and emotions.
- Invented a new electronic multi-modal device that includes visual, audio, and haptic feedback.
- Conducted ethnographic research on food insecurity in America.
- Conducted quantitative research including tree tests, card sorts, and statistical analysis to improve web navigation.
- Planned and conducted a heuristic review and usability tests to improve a physical product for an innovative startup company.
- Planned and conducted a heuristic review and usability tests to improve a mobile app. Created wireframes to communicate app changes.
BA (Integrated Studio Art) Emphasis in Graphic Design, Illustration, and UX/UI Design
Dec. 2015 (GPA: 3.97) Brigham Young University-Idaho, Rexburg ID
- (Summer 2025) Internship: Designed worksheets for a children's homeschool science book.
- Used HTML and CSS to create a website UI and marketing plan for a startup company.
- Collaborated with the English department to create the "Outlet" magazine Fall 2012 Edition
- Created logo, typography design, and end credits for short film "Pumpkin Hollow" by Brittany Gneiting
- Used design thinking methodology to create an innovative game "Build It" geared towards helping ADD children with problem solving skills.
Scholarships Received
- (2019, 2020) Bentley User Experience Center Assistantship
- (2010, 2011, 2012, 2013, 2015) Full Tuition Academic Scholarship
Recognition
Awards
- (2020) 3rd place in Boston Children's Hospital Hackathon
- (2020) Grace Hopper Conference Sponsorship
- (2016) Medtrade Creative Concept Booth Award, designed to celebrate the launch of a new line of products
- (Spring 2015) Eliza R. Snow Distinguished Student Award for outstanding contribution to the Performing and Visual Arts
- (Summer 2015) Eliza R. Snow Distinguished Student Award for outstanding contribution to the Performing and Visual Arts
- (2015) Honorable Mention in the Student Art Show
- (2013) Won poster design competition for "Kinetic Canvas" dance performance
Volunteer
- (2020) Coordination Council Director, North America North East Just Serve Specialist
- (2020) Arlington Eats food pantry volunteer
- (2019 - 2020) Jump the Moon Foundation volunteer Graphic Designer
- (2018) CAPSA Volunteer Graphic Designer
- (2012-2014) Volunteer representative, The Church of Jesus Christ of Latter-Day Saints
- (Spring 2015) Disciple Leadership Conference coordinator
- (Winter, 2011) BYU-I Student Alumni Association networking coordinator
